Many prospective customers have reached out to us and asked, “is SMS marketing still effective today?”
While there are plenty of messaging apps, as well as other marketing channels that can deliver flashy ad banners and call to action buttons, SMS marketing remains relevant for the simple fact that mobile phones are increasingly ubiquitous these days.
Think about it. Most of us are rarely without our phones. We need our phones when we’re working, and we rely on navigation apps, e-wallets and our handy QR code scanner when we’re out these days, all of which are hosted on our phones.
The average person checks their phone 160 times a day. You’re leaving money on the table if you’re not speaking to your customers through SMS.
If you need more convincing, here are 3 reasons why SMS marketing outperforms other marketing channels.
1. SMS delivers a higher open rate compared to email
Emails are notorious for having open rates as low as 20%. On the other hand, SMS messages have an open rate of 98% and a readership of 90%.
These are figures any marketing professional can only dream of achieving with email campaigns (and other marketing campaigns as well).
But what makes the SMS medium so appealing to customers? It has to do with the SMS medium.
Which brings us to our next point.
2. Deliver short and simple sales campaigns effectively through SMS
SMS messages are short. At a quick glance, customers can immediately understand the main point of your message.
In a time-starved society, getting things across quickly and accurately can make or break your marketing campaigns. In this case, less is more. A short and sweet text-only message is better than a flashy and lengthy email campaign.
Got a discount code to share? Send that link straight into their inbox. Need to send a birthday voucher? All your customers want to see is the voucher, not an email full of banners and gifs. Deliver quick deals directly to your customers. Your customers save time trying to fish for the link, and you save effort trying to convert them as well.
3. Urgent messages can be sent instantly via SMS
SMS messages are sent and received instantly. This works best for urgent messages that your business needs to deliver.
Especially during these times when local social distancing restrictions can change overnight, you want to be able to communicate those changes with your customers as soon as possible.
Other urgent messages that are better received through SMS include appointment dates, e-commerce delivery notifications and flash sales deals.
Using SMS appropriately can increase your engagement rates with your customers, which ultimately gives you an edge over your competitors. Your customers will appreciate you for sending them timely reminders and sales coupons directly through SMS, without other marketing distractions!
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