What is customer experience analytics?
Customer experience analytics enables enterprises to view digital experiences from the customers’ perspective to help uncover business intelligence (BI) insights and opportunities. The best customer experience analytics software solutions help visualize and interpret customer data through dashboard reporting and
BI reports in realtime.
Customer Experience Analytics overview
OpenText™ Experience Analytics is scalable analytics, reporting and data visualization software that enables teams to design, deploy and manage secure, interactive web applications, reports and dashboards fed by multiple data sources. It provides users with information and data exploration as part of their day-to-day experiences across data sources.
Experience Analytics is the only digital experience platform that applies analytics in visual dashboards and reports in line with digital media asset management, web and communication platforms.
Customer Experience Analytics features
Data visualization tools
Personalize and share customized analytics reports, dashboards, charts, graphs and more through multiple devices to help easily visualize the customer journey. Get the flexibility to create reports and dashboards on demand or on a preset schedule
Use self-service capabilities to create and customize dashboards and reports quickly, without IT support. Modify and save reports based on their individual needs and preferences.
Customer segmentation analysis
Identify target customer segments with precision and accuracy to help determine the most profitable markets and uncover insights into customer behaviors.
Get insight into past customer actions to help determine what customers will do today and tomorrow. Make more informed decisions based on future opportunities with predictive analytics capabilities.
Advanced Data Filtering
Explore data using interactive features, such as drill-downs, sorting, filtering, aggregating and grouping, as well as HTML5-based graphics and charts.
Secure analytics platform
Protect application data with layered, built-in security or using the existing IT security infrastructure to secure Experience Analytics content via API integration.
Customer Experience Analytics benefits
Integrate and analyze multiple, disparate data sources for a more complete, data-driven picture of customers to create new revenue streams and improve customer retention.
Better regulatory compliance
Get flexible data access, seamless security integration, scalability and performance for millions of users in accordance with new accessibility mandates for customer facing online application and data protection protocols.
Pre-built advanced analytics tools
Share insights from sophisticated algorithms, leveraging integrated, pre-built advanced analytics, and quickly and easily socialize them with the right people.
Deploy Experience Analytics on-premises or in the cloud, and view the generated content in any application and on any device.
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