Guest Wi-Fi & Marketing ROI

Guest Wi-Fi & Marketing ROI

WatchGuard provides a complete guest Wi-Fi solution with not only secure Wi-Fi access, but a unique way to onboard guest users of your Wi-Fi – including integration with social networks, and built-in templates to create beautiful splash pages without any design or web development skills. With Wi-Fi Cloud business-driven analytics, your organization can get insights on user presence and behavior to help the marketing department make smart decisions about storefront displays, campaigns, guest engagement, and more.

Illustration: Stick figure with a connected iPad

Guest Wi-Fi Access

WatchGuard Wi-Fi Cloud supports username- and password-based guest access. Receptionists can quickly and easily generate guest login credentials on demand or guests can be allowed to self-register to receive their login credentials via email or SMS. For a larger group of visitors, a batch of guest logins can be generated and kept ready in advance. With built-in support for RADIUS integration, your organization can also use RADIUS-based login for guests.

Illustration: Cartoon hand logging into Facebook on a phone

Social Wi-Fi Authentication

Built-in integration with Facebook, Twitter, LinkedIn, Instagram, and Foursquare enables your business to onboard guests using their social logins. This is a great way to engage with guests that have opted-in to share their public profile – converting customers into loyal promoters and in turn increasing revenue and brand equity.

Screenshot: WatchGuard analytics reporting

Location-based Analytics

Know how, where, and when visitors are using your Wi-Fi, so you can maximize your Wi-Fi investment and ensure an optimal Wi-Fi experience for users. Leverage the impressive analytics tools that WatchGuard Cloud-Managed Wi-Fi provides around site metrics like footfall (number of Wi-Fi-enabled devices detected), dwell time (duration of Wi-Fi-enabled device connections at your location), and conversion to drive business decisions. Rely on customizable dashboards, alerts, and reports to quickly assess real-time and historical usage data. The trends can be viewed for a particular site/location or aggregated across multiple sites, and across different time periods: daily, weekly, monthly and year-over-year.

Screenshot: Customized splash page

Customize Guest Experience

Using WatchGuard Wi-Fi Cloud, you can fully customize the guest Wi-Fi experience without any web design or development skills. Using one of many design templates, create stunning splash pages to reach visitors with engaging videos, surveys, polls, targeted promotions and so much more. Now is the time to turn your Wi-Fi environment into a potent source of revenue and customer loyalty.

Screenshot: Push marketing options

Push Marketing

Make the most of it when customers and guests connect to your Wi-Fi. Push real-time promotions and announcements via splash and landing pages to keep them engaged with your brand and drive transactions. Download the guest Wi-Fi user authentication data such as email addresses, SMS phone numbers, or social media profile data from the Wi-Fi Cloud and import into your marketing automation tool of choice. So even after they leave your business you still have their information and can send targeted discounts, special event notices and other compelling business news. For more of an automated experience, guest Wi-Fi authentication data can be sent in real time to 3rd party applications as soon as the user accesses a captive portal and successfully authenticates. Brick-and-mortar retail will enjoy Wi-Fi Cloud’s ability to intercept common e-commerce website URLs on a guest Wi-Fi user’s browser and prompt the guest with a SMS text encouraging them to keep the sale in the store.




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