Customer Communications Management (CCM) Software

Customer Communications Management (CCM) Software

OpenText Exstream

What is customer communications management (CCM) software?

CCM software enables organizations to create, manage and deliver highly-targeted, relevant customer communications for multiple digital and print channels. This includes letters, invoices, bills, statements and other customer correspondence. The best customer communications software helps companies streamline and automate their customer communications, support customer engagement initiatives and seamlessly integrate with existing business applications.

CCM Software overview

OpenText Exstream enables organizations to create remarkable customer experiences through the design and delivery of ultra-personalized, consistent, compliant, communications–delivered anytime, anywhere. Designed for omnichannel customer communication management (CCM), Exstream leverages the data and content that already exists within the organization to transform typical customer communications into highly-personalized, engaging customer experiences on the preferred digital and print channels, screen sizes and devices of the customer.

With a customer base of more than 5,000 customers worldwide, Exstream has been used in a variety of industries to power the transformation of all types of data, in whatever file sources, formats and systems, into relevant and insightful customer communications.

With on-premises and cloud deployment options, Exstream is scalable to fit the needs of any department or complex enterprise environment. And, its accelerator packages allow for easy integration with core systems to speed key business processes.

Exstream Features

  • Mobile customer communications

    Design and simulate responsive digital communications so that HTML outputs scale and flow correctly, regardless of the device or screen size, i.e., mobile, tablet or desktop. Import and access cascading style sheets (CSS) directly from the design database, and easily create or update rich web content.

    Exstream on laptop, tablet, and mobile devices
  • Business content authoring

    Allow non-technical users to create and change text and graphic messages in Exstream templates, without waiting on IT. Users have control of crafting, editing and personalizing content, and can create content and business rules as needed.

  • Interactive editing

    Leverage web-based, controlled editing for fast, personalized, one-to-one communications.

  • Customer engagement analytics

    Track electronic communications delivery and respond automatically to failures or bounce-backs through an unlimited number of failover channels. Get consolidated visibility into delivery, tracking and response information for electronic communications.

  • Create dynamic and accessible PDFs

    Deliver “Universally Accessible” PDFs and include dynamic charts, videos, hyperlinks and other rich, multimedia elements. Ensure customers can access content with communications that comply with Web Content Accessibility Guidelines (WCAG) 2.0 standards to adhere to Section 508, the American Disabilities Act and Accessibility for Ontarians with Disabilities Act (AODA).

  • Document repository

    Stay organized by managing the flow of documents more effectively and easily find important files with built-in advanced search capabilities.

    Industry tailored customer communications software

    Exstream is used in a variety of industries to deliver better customer experiences for policy holders, health plan members and other customer segments. Learn how a CCM solution can help overcome industry-specific challenges.

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